Who Is A Wealthy Person - 1047 Words

American Money Opulence or success of any kind is usually accrued over many years utilizing the American capitalist system as a means to an end. We desire monetary gain – like nothing else – we love the dopamine rush of feeling tangible, influential power in paper form. Wealth is, after all, an extremely attractive reward for dedication or hard work. And in America at least, you have a better shot at realizing it than anywhere else. However, this essay will not tell you how to achieve wealth, or give you the thrill of being wealthy. If I was capable of manufacturing that sensation with words, I believe I would write only for myself. What you can find is this: What is wealth really? What does it mean for a person to be wealth in today’s terms? Who is a wealthy person? Could you point one out if you saw one? All this and more, we will cover in this essay. How much wealth do you have? Or would that be too generous a term? Well the average net worth of an adult in Am erican in 2014 was $301,000. If only. This number is as misleading as it is exorbitant. If you are a middle class American, you might have about $53,657 in the bank - the median wealth of an American adult. But this number is only calculated after combining the sad collection of numbers that represent our economic reality. Middle class white Americans have $60,256 on average; Hispanics of the same category have $42,491; And Blacks are left with just $35,398; With Asian Americans topping them all withShow MoreRelatedWhat{s the Difference between a Whealthy Person and a Poor Person?1064 Words   |  4 Pagesthat they think†-Unknown We see the clear seperation between the rich vs the average person, but have never really challenged the true cause of why that is the case. What is the difference between a wealthy person and an average person aside from money? The most wealthy and influential people in history all have one thing in common. Many of them have come from poverty as most of us have, but still have become wealthy; â€Å"both wealth and income are super-concentrated in the top 0.1%, which is just oneRead MoreNice Guys Dont Always Lose1372 Words   |  6 Pagesheard the saying; â€Å"nice guys always finish last,† at least once in their lifetime. Although it is commonly said, it doesn’t mean it’s correct; just because a person happens to be nice and a good moral person doesn’t mean they can’t lead a successful life. A general misconception is that it takes greed and selfishness in order to become wealthy, but that just isn’t so. It can be seen throughout society quite easily that one can be a first-class citizen without having to dive into the dark side, so easyRead MoreEssay on The Gospel of Wealth, by Andrew Carnegie975 Words   |  4 PagesIn the â€Å"Gospel of wealth†, Andrew Carnegie argues that it is the duty of the wealthy entrepreneur who has amassed a great fortune during their lifetime, to give back to those less fortunate. Greed and selfishness may force some readers to see these arguments as preposterous; however, greed is a key ingredient in successful competition. It forces competitors to perform at a higher level than their peers in hopes of obtaining more money and individual wealth. A capitalist society that allows thisRead MoreSocial Status in Great Expectations1198 Words   |  5 PagesSocial and financial status play a big role in our environment today. The wealthy tend to get more recognition for having more money and the lower class tend to get a bad reputation of being uneducated people who have no rig hts as citizens. Social status in a large town relates to how well people treat a person and see them as they represent themselves throughout the community. In the book Great Expectations, Charles Dickens explains wealth and popularity in the 1800 s as a key factor of lifeRead MoreMaterialism And Its Effects On The United States1559 Words   |  7 Pagescharacteristic, has the potential to be a beneficial one. The desire for a vast number of possessions has often been tied to the wealthy; however, both wealthy and poor alike have materialistic tendencies and thus, everyone has the potential to live unsustainably. Being materialistic is not what classifies a person as sustainable or unsustainable, it is what that person pursues with their tendencies that does so. If someone wanted to purchase a new vehicle, it would be unsustainable for them to purchaseRead MoreHow to Become Rich768 Words   |  4 Pagesstudent of business who has studied how people become wealthy throughout the e xistence of man and one thing I have come down to is this: Becoming wealthy is a state of being and a science. By becoming wealthy you change your character. Anyone can become wealthy, if they have the right amount of discipline, desire, and a way to become rich. I believe if you have enough will and drive, you don’t even need a plan to become rich. As long as you believe it and you can find others who will help you findRead MoreThe Problem Of Organ Trafficking1520 Words   |  7 Pageslonger every day with people in need of a transplant. There are over 120,000 people in the United States alone on the kidney transplant waiting list (National Kidney Foundation, 2016). People on the waiting list are having to wait for a live donor (who wants no monetary gain) to donate a kidney, or they are waiting for someone to die. Nonetheless, many people are unwilling to donate an organ while living, and doing so for money is illegal. â€Å"Under 1984 federal law, it is illegal for anyone to knowinglyRead MoreMaterialism And Its Effects On The United States1249 Words   |  5 Pagescharacteristic, has the potential to be a beneficial one. Th e desire for a vast number of possessions has often been tied with the wealthy; however, both wealthy and poor alike have materialistic tendencies and thus, everyone has the potential to live unsustainably. Being materialistic is not what classifies a person as sustainable or unsustainable, it is what that person pursues with their tendencies that does so. If someone wanted to purchase a new vehicle, it would be unsustainable for them to purchaseRead MoreEducation in the 16th Century955 Words   |  4 Pageseducation varied from person to person because of the difference in education in peasants and the wealthy and boys and girls. To begin with, boys in the upper class received the best education all throughout England in the 16th century. There were two main options for boys in the upper class, one of which was a grammar school. â€Å"In many towns there were grammar schools where boys were educated. Boys worked long hours in the grammar schools and discipline was severe† (Lambert 1). Boys who were sent to grammarRead MoreRich And Poor By Peter Singer Essay1632 Words   |  7 Pagespeople who are living in absolute affluence. He suggests that it is the responsibility of those living in affluence to help those who are in need of obtaining even the basic human needs. He also argues that the affluent not helping is the moral equivalency of murder. Singer realizes that even though the rich can give to the poor these resources that they need, the rich do not feel enough of a moral mandate to do so. I disagree a bit with Singer because he seems to suggest that everyone who has the

The Different Business Practices of Andrew Carnegie and...

Michael Callicutt Dr. Claude Black HY 273 15th November 2011 The Different Business Practices of Andrew Carnegie John D. Rockefeller Two of the most well-known and successful companies of the Industrial Revolution were the Standard Oil Company, and the Carnegie Steel Company. Both were exceedingly successful in virtually removing all competition in their respective fields of business and controlling almost all of the production capacity of their respective products in the United States. Their founders, John D. Rockefeller of the Standard Oil Co., and Andrew Carnegie of the Carnegie Steel Co. conducted business practices that were different from one another in how they dealt with competition as seen in the undercutting or cheap type†¦show more content†¦While Standard Oil did come to basically control the price of oil in the United States, it never engaged in predatory, or deep and unnecessary price cutting to push out its competitors. John McGee states this about how Standard Oil accomplished this by other means: â€Å"It is correct that Standard discriminated in price, but it did so to maximize profits given the elasticities of demand of markets in which it sold. It did not use price discrimination to change those elasticities. Anyone who has relied upon price discrimination to explain Standards dominance would do well to start looking for something else. The place to start is merger† (McGee 168). Carnegie on the other hand preferred to buy out all competitors that were in the same area of production as he was, and consolidate. Through consolidating most steel mills in the Pittsburgh/Pennsylvania area, he was able to control that particular step of the production process in the steel business, therefore maximizing his profits like Rockefeller, but in a different way. Carnegie preferred stable prices and stable business, and Harold Hotelling manages to place Carnegies view on why he consolidated his mills as such: â€Å"This is the fact that of all the purchasers of a commodity, some buy from one seller, some from another, in spite of moderate differences of price. If the p urveyor of anShow MoreRelated Robber Barons and the Captains of Industry Made Americas Economy of Today862 Words   |  4 Pageseconomy it is today. The Robber Barons and the Captains of industry were both very similar but completely different with how they operated in the economic world. Robber Barons made wealth in a variety of ways but still maintained the sense of thieves from the way they attained their wealth and treated their people hence forth their name. The Robber Barons were considered a unlikable form of business because of the effect they had a negative effect on the community. The Robber Barons whole idea and purposeRead MoreEssay about Big Business In The Gilded Age1028 Words   |  5 Pagescentury and early 20th century, dubbed the Gilded Age by writer Mark Twain, was a time of great growth and change in every aspect of the United States, and even more so for big business. It was this age that gave birth to many of the important modern business practices we take fo r granted today, and those in charge of business at the time were considered revolutionaries, whether it was for the good of the people or the good of themselves. The exact period of time in which the Gilded Age occurred isRead MoreRobber Barons By John Davison Rockefeller And Andrew Carnegie2403 Words   |  10 PagesRobber Barons such as John Davison Rockefeller and Andrew Carnegie were a large part of the propelling force that led the United States into a new frontier, setting the standard for the American dream. These men were known for their ingenuity, intuition, and innovation as business men. Each setting a high standard in their field, these men set out to accomplish greatness by revolutionizing their industry. They were known in history as the first men to become giants of the industrialized world,Read MoreRobber Barons Or Industrial Giants. In The Late19Th And1455 Words   |  6 Pagesleaders and financiers of the movement were capitalists. Capitalists were men who had accumulated massive fortunes, such as John D. Rockefeller, J.P. Morgan, and Andrew Carnegie, and they used their money to make more money, while at the same time industrializing America. These men, and others like them, are viewed in several ways by historical writers, who will have different opinions based on their personal beliefs. Their writings will reflect the authors’ opinions in the facts they choose to includeRead MoreThe Standard Oil Company Essay1010 Words   |  5 PagesIt was founded in 1863 by John D. Rockefeller and lasted until 1911. During 1868, Rockefeller expanded the oil company to become the largest oil refining company in the world. In 1870, the company was renamed Standard Oil Company. After it was renamed, Rockefeller purchased most of the oil companies that were currently in business to make one large company. Rockefeller’s actions created a monopoly. A monopoly is when someone owns most or all of the company or business empire so that no one otherRead MoreEssay about The Labor Union2482 Words   |  10 Pages1902, BLACKS MADE UP SCARCELY 3 PERCENT OF TOTAL MEMBERSHIP, MOST OF THEM SEGREGATED IN JIM CROW LOCALS. IN THE CASE OF WOMEN AND EASTERN EUROPEAN IMMIGRANTS, A SIMILAR DEVOLUTION OCCURRED - WELCOMED AS EQUALS IN THEORY, EXCLUDED OR SEGREGATED IN PRACTICE. (ONLY THE FATE OF ASIAN WORKERS WAS UNPROBLEMATIC; THEIR RIGHTS HAD NEVER BEEN ASSERTED BY THE AFL IN THE FIRST PLACE.) GOMPERS JUSTIFIED THE SUBORDINATION OF PRINCIPLE TO ORGANIZATIONAL REALITY ON THE CONSTITUTIONAL GROUNDS OF TRADE AUTONOMYRead MoreThe Myth Of The Robber Barons2539 Words   |  11 Pagesbarons to give insight into what actually happened in the wake of these entrepreneurs’ conducted business. Folsom uses seven chapters on separate industries ran by robber barons to show, at least from an overall economic view, The United States experienced a gross net benefit by the existence of robber barons. The book starts by diving into the steamship industry while closely following the business life of Cornelius Vanderbilt. Vanderbilt started his steamboat industry life big as he was givenRead MoreThe American Transcontinental Railroad3299 Words   |  14 Pagesreport to the federal government: â€Å"Without [the Chinese] it would be impossible to complete the western portion of this great national enterprise. As a class they are quiet, peaceful, patient, industrious, and economical. Ready and apt to learn all different kinds of work required in railroad building, they soon become as efficient as white laborers.† (Leland Stanford, Central Pacific report to U.S. government, October 10, 1867), (Crewe 19). The Big Four financed the Central Pacific: Leland StanfordRead MoreApush Gilded Age2856 Words   |  12 Pagestransportation, marketing, labor relations, efficient mass-production * By 1900, the U.S. was the most industrialized country in the world * 19th-century inventors led to an â€Å"Age of Invention†: * Cyrus Field’s telegraph cable * Business typewriters, cash registers, adding machines * High-speed textile spindles, auto looms, sewing machines * George Eastman’s Kodak camera * Alexander G. Bell’s telephone * By 1905, 10 million Americans had phones; (BellRead MoreBig Business vs. Labor, 1870-19254685 Words   |  19 PagesDenizens of rural areas moved to the city and sought to work in the gradually industrializing regions of the country. As big business gained power, the laborers sought to achieve the American Dream of economic prosperity through self-improvement in a laissez faire economy. In response to the exploitation of monopolistic big business owners such as John Rockefeller and Andrew Carnegie, laborers formed labor unions in attempts to gain political momentum and achieve reforms in labor. At first, the government

Marketing Strategy for Purpose and Direction- myassignmenthelp

Question: Discuss about theMarketing Strategy for Purpose and Direction. Answer: Introduction Strategy is defined as the way or the means with the help of which organizations are able to achieve their desired objectives and goals. Strategies act as a guiding framework for the organizations, which help them in accomplishment of organizational goals. According to Wordsmyth dictionary, strategy is defined as a plan, series or method of actions which are designed with the objective of achieving a goal, objective or effect of the organization. (Foundations of Strategy, 2017). Businesses need strategy with common reasons like to give purpose and direction, effective deployment of resources and coordinating decision- making. Strategy is formulated keeping in mind certain objectives like creating advantage, renewing advantage and sustaining advantage with the objective of producing superior value of business ecosystem. Likewise, the theories of strategy try to explain some underlying forces responsible for producing this advantage or primary factors which can be considered in produci ng advantage. Some of the theories of strategy are classical, evolutionary, systematic and processual theories of strategy (Managing Research Library, 2017). Strategic thrusts are the initiatives which are at high level and they arise out of the strategic vision of the company and also serve as a guideline for the action plans with the objective of attaining some over-arching goals. It helps the company in deriving maximum information from the companys resources for the purpose of gaining competitive advantage (MBA Skool, 2017). The report will talk about a specific business unit of a company and what role does it play in the organization. Before going towards the next section, there is a need to understand the role of Strategic Business Unit (SBU) within the business. A strategic business unit also known as SBU is the functional unit of business having its own directions and vision. SBU acts and operates like separate entity or business unit having a considerable importance within the company. SBU reports its operational status to its headquarters. It acts independently giving its own of performing actions and target market. SBU has its own business functions such as HR, training sessions etc. and holds several benefits of having SBU within a business. (The Economic Times, 2017). Role of SBU within business is that SBUs make a business organized, things can be micro managed, segmentation, targeting and positioning can be done easily, helps in decision- making and also contributes to the profitability of the business (Bhasin, 2016). The company discussed in the report is Myer, founded by Sydney Myer. Myer is the largest department store group of Australia been consistently synonymous with their style and fashion for 100 years. The company is having 67 stores in the most prominent retail locations of Australia with their well-recognized name along with having a huge support from their new online portal enhancing their digital presence. This creates an Omni-channel experience for the customers from which they choose from. The company provides inspiration to the customers, employees, shareholders, suppliers and communities. The merchandise offered by Myer are divided into 11 product categories viz. Menswear, womens wear, Intimate apparel, childrens wear, cosmetics and fragrance and beauty products. It also offers electrical goods, footwear, accessories, handbags, toys and many other types of general merchandize. So the company is the leader in Australias retailing industry and is Australias largest department store group. It is a heritage build on market innovation and involvement of community (Myer, 2017; Myer, 2016). Discussion The Strategic Business unit that we will be taking in this report is the Womens clothing of Myer. It is separate unit of Myer having its own ways to operate the business and standing as a single separate business unit. It operates separately within the name of Myer and reports its operational status to the Myer, which is the parent company. The SBU and the company, focuses on providing fresh and trendy fashion for professional, off-duty and normal wear. The company is committed for hitting fresh arrivals on the wardrobe with these sartorial staples. They provide for work-wear, off duty chic with blue jeans and slouchy tees. The womens wear SBU of Myer provides a range of products such as dresses, coats, jackets, tops, t-shirts, singlets, jumpers, shirts, blouses, pants, leggings, skirts, activewear, jeans, workwear, jumpsuit, shorts, swimwear, petite size and plus size (Myer, 2017). Market Strategy The strategy at business unit level is determined on the basis of three Cs- customer, competition and company. Based on the experience of different companies it is evident that the strategy of the business units can be formulated by placing them on two-by-two matrix including industry maturity and competitive position. Industry maturity or attractiveness can be studied with reference to the industry life-cycle stage. Factors that can be considered in determining industry maturity are growth rate, breadth of product line, perspectives regarding market share, ease of entry, industry potential, and number of competitors, customers purchasing pattern and technological developments. There are four stages in industry maturity viz. Embryonic, growth, and maturity and aging stage. In embryonic stage, there is a narrow product line and changes are done frequently to meet customer needs. In growth stage, there is a rapid proliferation of the product lines. At maturity stage, it is attempted to orient products according to specific segments and in the aging stage, there is shrinkage of product lines. After analyzing the industry on the above mentioned factors, it is found out that the company is experiencing rapid expansion of sales because of the market development. It is seen from the analysis that the shares, technology and customers of the company are better known and it will be difficult for the new market entrants to enter the industry. Therefore, it is clear that the industry is in the growing stage. Competitive position is another matrix for formulating the strategy at business level. Competitive position of the business does not merely depend on its market share but, other factors like capacity utilization, degree of integration, management strength, current profitability and distinctive product advantages. There are four competitive positions viz. dominant, strong, favorable, tenable or weak. From the analysis it is drawn that the SBU can take independent actions without any danger to its long -term position and the SBU manages to maintain its long- term position in light and face of the competitors action. Therefore, it is concluded that the competitive position of SBU is deemed strong. Therefore, in short, it can be said that the industry is in the growing stage and the SBU is deemed strong as the brand name supports the positioning of the SBU and Myer is the largest department store group of Australia and have a competitive advantage as it is the largest among all and also, the industry is in growing phase (Jain, Haley, Voola, Wickham, Osbourne, 2011; Young Burgess, 2015; Marketing Teacher, 2017; Denny, 2017). There are three types of core marketing strategies that a company may use which are operational excellence, customer intimacy and product leadership. The most viable approach for the womens clothing SBU of Myer will be operational excellence. The strategy of operational excellence includes middle off the market product offerings at the best affordable prices along with least inconvenience. This strategy involves least customer proposition it also includes low prices and hassle free services or a combination of both. In order to get better results after final selection of core strategy, supporting strategies should be delineated. This is because a mix of core and supporting strategies will help in coordinating with the needs of the market place, the vagaries of the competition and the skills of the company. The strategy of operational excellence is the most viable for the womens clothing SBU as it includes convenience in services with low affordable prices, which will help the busines s unit in penetrating into the market, with increased sales and profit shares under a reputed and well established brand name. The company can pair its core strategy of operational excellence with supporting strategies like product, distribution and promotion in order to get better results. It is the most viable for the business unit as it provides no-hassle services, sharpen distribution systems. In addition to this, it is profitable for organizational arrangement as it includes strong central authority and finite level of empowerment. The strategy also believes in one size fits all and acts in a predictable manner. The strategy also helps in developing and maintaining standard operating procedures. Because of the above stated reasons, the core strategy of operational excellence will be best suited for the SBU. In addition to this, operational excellence helps in achieving cost leadership. As the customers of the business unit are price sensitive this strategy will be most feasible as the cost leadership acts as a path towards continued growth (MaRS, 2013; Jain, Haley, Voola, Wickham, Osbourne, 2011). Portfolio Analysis The portfolio analysis tool which is applied here is the Product life cycle. Every product goes through certain stages in their life cycle in which each stage is affected by different competitive conditions. At different stages, there is a need to apply different marketing stages with best suited for the product at that particular stage. This is done in order to realize the sales and profit in a more efficient manner. The life cycle of the product is depicted using an S-shaped curve which is divided into four stages- introduction, growth, maturity and decline. The introduction stage is the initial phase of the product life cycle when the product is just introduced in the market and experiencing slow growth. In the growth stage, the survivors of the introduction stage come in and enjoy rapid growth and improved profits. In the maturity phase, the product gets stable and gains maturity including intense rivalry in a mature market. The last one is the decline stage, where the product fa ils to manage its profit and there is a decline in sales leading to the decline of the product in its life cycle. The main products of the SBU which is workwear, off duty and slouchy tees are significantly in demand. The workwear product of the SBU sits at the maturity stage as it is the only product of the SBU which is at the highest peak of its sales, providing low cost per customer, earning higher profits and have majority of customers. The off duty clothes are at the growing stage as they are experiencing rapidly rising sales, providing average cost products as per customer, managing rising profits with growing number of competitors and early adopter customers additionally. The slouchy tees are at the introductory stage as they have been launched recently and have low sales and negative profits, providing products at high cost per customer, have innovative customer segment and a few customers (Jain, Haley, Voola, Wickham, Osbourne, 2011; Ã… ½ic, HadÃ… ¾i?, Ikoni?, 2009; Jblear ning, 2017) (Ã… ½ic, HadÃ… ¾i?, Ikoni?, 2009). Strategic Development Tools In order to formulate strategy, there is a need for systematic procedures which can help an organization in developing strategies. Therefore, there are some selected tools and models which help in strategy development. Model is defined as the instrument which is directed towards helping in searching, screening, analyzing, selecting and implementing a particular course of action. There are eight models which can be applied directly to marketing strategies and they are- the experience curve concept, value based planning, the Delphi technique, Cross impact analysis, the profit impact of marketing strategy model, game theory, trend impact analysis, and scenario building. Two of the above stated strategy development tools are discussed as below- Experience Curve Concept It is proven fact that practice makes perfect and leads to better results. It is commonly known that beginners are slow and clumsy but, with practice, beginners grow and improve to the point where their own permanent level of skill is being reached. Anyone who owns a business will be very known by the fact that the initial times in a business venture does not turns out to be profitable immediately. A successful business person states that learning and experience will lead to improvement. Afterwards it was observed that the experience curve is not only limited to the production units but, it embraces all areas of business. The importance of experience curve is worldwide but it fails when it comes to marketing objectives and pricing decisions. It is said that all the costs will go down with the increase of experience. Thus, in case a company will acquire high market share cost will decline and it will lead to reduced prices. With its effect, lowered prices will still somehow manage to acquire higher market share. In the time of growth, a company continues to make profit but with the objective of growing it, the company needs to reinvest the accumulated profits. Thus, the experience effect has been used in most of industries but this concept is least applicable in marketing. Some of the benefits of this concept are- It provides an accurate description of the relationship between cost and volume. The accumulated experience from the first product can help in providing extra advantage to the company in reducing the prices. Gaining of experience with time will help in setting the business in long run as the situations are best handled with good experience. Experience leads to accelerated business activities and, therefore, tasks can be completed with much greater efficiency. The concept of experience is not limited to production alone instead it is applicable in almost all cost areas of business. (The Economist, 2009; Henderson, 2017) Delphi Technique Delphi technique is a method which involves making forecasts and future decisions on the basis of expert opinion. It helps in forecasting future trends and preference shifts and their significant impact on future strategic environment and needs. The Delphi method was formulated for overcoming the issues and weaknesses of the committee method. The Delphi method is becoming more prominent and increasingly significant in forecasting the future events and it is used by most of the organizations with the objective of long rage forecasting. Some of the benefits of Delphi techniques are- Efficient way to gain information from the experts. Involves less effort at the part of respondents in answering any questionnaire. It includes use of systematic procedure which leads to productive outcomes. It includes more accurate forecasts when compared to traditional statistical techniques. By seeing the responses of such knowledgeable persons, it can turn out to be a motivating factor for group of experts. (Thangaratinam Redman, 2011) Summary The approaches stated above plays a significant role in the strategic planning and implementation process such as it contributes in measuring the strategic performances and achieving strategic planning effectiveness. Strategy tracking and progress evaluation of the established objectives is one of the most important tasks in strategy implementation. The three basic considerations- selecting measure for performance, setting standards for performance and designing reports is put together in performance management system. The selection of performance measure is done with the help of the above adopted strategies. The measures which are relevant to the adopted strategies by SBU is being chosen. Further the performance standards, expected values and targets are established in coordination with the strategies selected and the strategic position of the business unit. Therefore, the above stated strategies help in measuring strategic performances. References Bhasin, H. (2016, December 2). 6 Reasons Strategic business units are important. Retrieved may 22, 2017, from Marketing91.com: https://www.marketing91.com/6-reasons-strategic-business-units-important/ Denny. (2017). Stage of Industry Maturity and Relevant Competitive Position. Retrieved may 22, 2017, from Yourarticlelibrary.com: https://www.yourarticlelibrary.com/industries/stage-of-industry-maturity-and-relevant-competitive-position/43552/ Foundations of Strategy. (2017). The concept of strategy. Retrieved may 22, 2017, from Foundationsofstrategy.com: https://www.foundationsofstrategy.com/files/4914/2901/0015/c01.pdf Henderson, B. (2017). The Experience CurveReviewed (Part I). Retrieved may 22, 2017, from Bcgperspectives.com: https://www.bcgperspectives.com/content/Classics/strategy_supply_chain_management_experience_curve_reviewed_the_concept/ Jain, S. C., Haley, . T., Voola, ., Wickham, M., Osbourne, P. (2011). Marketing planning and strategy. Australia: Cengage Learning. Jblearning. (2017). Product development and portfolio analysis. Retrieved may 22, 2017, from Jblearning.com: https://www.jblearning.com/samples/0763763276/63275_CH01_Fortenberry.pdf Managing Research Library. (2017). Strategy - Theories. Retrieved may 22, 2017, from Managingresearchlibrary.org: https://managingresearchlibrary.org/glossary/strategy-theories Marketing Teacher. (2017). The Arthur D Little (ADL) Strategic Condition Matrix. Retrieved may 22, 2017, from Marketingteacher.com: https://www.marketingteacher.com/the-arthur-d-little-adl-strategic-condition-matrix/ MaRS. (2013, December 6). Competitive strategies in operational excellence, customer intimacy and product leadership. Retrieved may 22, 2017, from Marsdd.com: https://www.marsdd.com/mars-library/competitive-strategies-in-operational-excellence-customer-intimacy-and-product-leadership/ MBA Skool. (2017). Strategic Thrusts Wiseman. Retrieved may 22, 2017, from Mbaskool.com: https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2050-sssstrategic-thrusts-wiseman.html Myer. (2016). Annual Report 2016. Myer. Myer. (2017). Myer Today. Retrieved may 22, 2017, from Myer.com.au: https://www.myer.com.au/p/about-myer/the-company/about-us/content-myer-today/ Myer. (2017). Women's Clothing. Retrieved may 22, 2017, from Myer.com.au: https://www.myer.com.au/shop/mystore/women/clothing Thangaratinam, S., Redman, C. W. (2011). The Delphi technique. The Economic Times. (2017). Definition of 'Strategic Business Unit'. Retrieved may 22, 2017, from https://economictimes.indiatimes.com/definition/strategic-business-unit The Economist. (2009, September). The experience curve. Retrieved may 22, 2017, from Economist.com: https://www.economist.com/node/14298944 Young, L., Burgess, B. (2015). Marketing Tools and Techniques. John Wiley Sons. Ã… ½ic, S., HadÃ… ¾i?, H., Ikoni?, M. (2009). Portfolio Analysis A Useful Management Tool.

Objectives of Coca Cola Company free essay sample

The Coca-Cola Company was originally established in 1891 as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. The company was formed to sell three main products: Pembertons French Wine Cola (later known as Coca-Cola), Pembertons Indian Queen Hair Dye, and Pembertons Globe Flower Cough Syrup. In 1884, the company became a stock company and the name was changed to Pemberton Chemical Company. The new president was D. D. Doe while Ed Holland became the new Vice-President. Pemberton stayed on as the superintendent. The companys factory was located at No. 107, Marietta St. Three years later, the company was again changed to Pemberton Medicine Company, another co-partnership, this time between Pemberton, A. O. Murphy, E. H. Bloodworth, and J. C. Mayfield. Finally in October 1888, the company received a charter with an authorized capital of $50,000. The charter became official on January 1 5, 1889. By this time, the company had expanded its offerings to include Pembertons Orange and Lemon Elixir. We will write a custom essay sample on Objectives of Coca Cola Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 37% in the United States, 43% in Mexico,lndia, Brazil, Japan and the Peoples Republic of China and 20% spread throughout the rest of the world [pic] Houston Coca-Cola Bottling Company Main article: List of assets owned by The Coca-Cola Company In general, The Coca- Cola Company (TCCC) and/or subsidiaries only produces (or produce) syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. One notable exception to this general relationship between TCCC and bottlers is fountainsyrups in the United States, where TCCC bypasses bottlers and is esponsible for the manufacture and sale of fountain syrups directly to authorized fountain wholesalers and some fountain retailers. edit]Criticism Main article: Criticism of Coca-Cola The Coca-Cola Company has been involved in a number of controversies and lawsuits related to its relationship with human rightsviolations and other perceived unethical practices. A number of lawsuits have been issued in relation to its allegedly monopolistic and discriminatory practices, some of which have been dismissed, some of which have caused The Coca-Cola Company to change i ts business practices, and some of which ave been settled out of court. [16] It has also been involved in a discrimination case. There have been continuing criticisms regarding the Coca-Cola Companys relation to the Middle East and U. S. foreign policy. An issue with pesticides in groundwater in 2003 led to problems for the company when an Indian NGO, Centre for Science and Environment, announced that it had found cancer causing chemicals in Coca-Cola as well as other soft drinks produced by the company, at levels 30 times that considered safe by the European Economic Commission. This caused an 11 percent drop in Indian Coca-Cola The